Restaurant Title

I want innovative models and traditional components to be combined with my yoga. Because I think it can develop us, grow our tradition, and grow in the future.

We will also learn new flavors and exciting results for fermentation And we pursue healthy and sustainable beauty technology, and fermentation technology that can express ingredients of various tastes and qualities.

Interior mood point

Investment Opportunities 

Pioneer global culinary innovation with KORII.

This comprehensive strategy showcases how KORII will not only thrive as a standalone fine dining restaurant but also create multiple revenue streams through strategic initiatives, ensuring high profitability and long-term value creation in dynamic F&B market. Join us to seize a rare opportunity in the rising wave of Korean fine dining.

1. Growth of Korean Fine Dining 

KORII is poised to redefine Korean fine dining on the global stage, drawing inspiration from trailblazers like New York's Atomix (Michelin 2-star). With an innovative approach to Korean gastronomy—blending traditional techniques with modern creativity—KORII will captivate discerning food enthusiasts and international travelers seeking unparalleled dining experiences. By establishing itself as a must-visit destination, KORII taps into the surging global demand for Korean cuisine within the luxury dining sector.

Why Invest?

• Global Fine Dining Market Growth: The global fine dining market is expanding at a 10% annual rate, projected to reach 1.095 trillion USD by 2030, with Korean cuisine carving out a 1-2% share (10.95–21.9 billion USD) due to its unique flavors and cultural appeal.
• Rising Korean Fine Dining Trend: Fueled by the Hallyu wave, Korean fine dining is growing at a 10-12% CAGR, outpacing the broader market. Successes like Mingles (#5 Asia's 50 Best 2025) and Atomix highlight its global traction, attracting millions of diners annually.
• Consistent Revenue Opportunities: KORII will secure a leading position in this booming market, delivering investors stable cash flow (e.g., 134,400 USD/month in Year 1, rising to 230,400 USD/month by Year 5) and a projected 27.33% ROI over 5 years, with potential for 438% through strategic exits.

2. Increased Profitability through Wine and Spirits Sales 

KORII will enhance profitability by implementing an aggressive wine sales strategy and operating a dedicated cocktail bar, delivering higher profit margins than food sales alone. Our curated selection of premium wines and spirits—featuring Korean-inspired pairings like makgeolli-infused options—will complement our innovative cuisine, appealing to affluent global diners and elevating the dining experience.

Why Invest?

• Significant Revenue Contribution: Wine and spirits sales will drive substantial income, with wine pairings (100 USD, 60% uptake in Year 1 rising to 75% by Year 2) contributing 28,800 USD/month by Year 5 (25% of 230,400 USD total revenue). The cocktail bar adds further upside, targeting an additional 5,000–7,000 USD/month by Year 2.
• High Margin Potential: With a 50% cost on wine (e.g., 14,400 USD cost vs. 28,800 USD revenue in Year 5), KORII achieves a 50% margin on these sales—far exceeding food's 33% margin—boosting overall profitability to a projected 22.8% by Year 5 and enhancing the 27.33% ROI over 5 years.
• Global Market Growth: The global premium spirits market is expanding at an 8% CAGR, projected to reach 250 billion USD by 2030 (Statista, 2025), while wine sales in fine dining grow at 6-8% annually. KORII's premium offerings will capitalize on these trends, ensuring sustained revenue growth.

3. Creating Added Value Through Brand Partnerships and Product Commercialization

KORII will forge strategic collaborations with established global brands and partners to develop co-branded products—such as premium meal kits, signature sauces, or exclusive dining experiences. By leveraging KORII's innovative Korean fine dining identity, these partnerships will unlock new revenue streams, strengthen market positioning, and amplify brand visibility in the 1.095 trillion USD global fine dining market by 2030.

Why Invest? 

• Additional Revenue Streams: Partnerships and product commercialization are projected to contribute 10-15% of total revenue by Year 3 (e.g., 18,240–27,360 USD/month based on 182,400 USD revenue), rising to 23,040–34,560 USD/month by Year 5 (based on 230,400 USD). Over 5 years, this could generate 90,000–135,000 USD annually, recovering 15–22.5% of the 600,000 USD initial investment.
• Enhanced Brand Equity: Collaborations with luxury brands (e.g., hotels, culinary influencers) and Korean culture-driven companies will elevate KORII's prestige, aligning with the 10-12% CAGR of Korean fine dining and boosting investor returns beyond the base 27.33% ROI.
• Scalable Market Reach: Commercial products like KORII-branded meal kits tap into the growing global demand for premium at-home dining (e.g., a 100 billion USD ethnic food market by 2030), offering investors exposure to a diversified, high-growth sector.

4. Enhancing Customer Satisfaction through Local Cultural Integration 

KORII will elevate the dining experience by blending global culinary influences with its innovative Korean fine dining approach, creating unique menus and hosting special events that resonate with diverse international tastes. This fusion—rooted in Korean traditions like fermentation and seasonality—will strengthen customer loyalty, ensuring a steady stream of repeat business and sustainable revenue within the 1.095 trillion USD global fine dining market by 2030.

Why Invest?

• High Customer Retention: By appealing to global food enthusiasts and travelers, KORII targets a 30%+ annual customer return rate, driving consistent reservation growth from 60% in Year 1 (134,400 USD/month) to 100% by Year 5 (230,400 USD/month).
• Stable Cash Flow: This loyalty translates to reliable revenue, with monthly net profit rising from 11,456 USD in Year 1 to 52,496 USD in Year 5, minimizing risk and supporting a 27.33% ROI over 5 years.
• Cultural Appeal: Integration with global dining trends (e.g., sustainability, experiential dining) aligns with the 10-12% CAGR of Korean fine dining, attracting a broad, affluent clientele and enhancing investor confidence.

5. Revenue Generation through Enhanced Brand Value 

KORII will elevate its brand value by pursuing prestigious accolades such as Michelin Guide inclusion, Asia's 50 Best Restaurants, and The World's 50 Best Restaurants rankings. This recognition will drive increased customer traffic, enable premium pricing, and translate into higher revenue and profitability, solidifying KORII's position in the 1.095 trillion USD global fine dining market by 2030.

Why Invest?

• Revenue Boost from Accolades: Michelin-starred and top-ranked restaurants typically see a 20-30% revenue increase. KORII targets this within 3 years, potentially lifting monthly revenue from 182,400 USD (Year 3) to 218,880–237,120 USD, and by Year 5 from 230,400 USD to 276,480–299,520 USD.
• Brand Value Growth: With a projected Year 5 valuation of 2.5–5 million USD (5-10x monthly profit of 52,496 USD), accolades could double this to 5–10 million USD within 5 years, delivering significant asset growth for investors.
• Profitability Impact: Enhanced brand value supports a 50% margin on wine sales and a 22.8% overall margin by Year 5, reinforcing the 27.33% ROI over 5 years and potential 438% with strategic exits.

6. Expansion via a Brother Restaurant 

Beyond its flagship fine dining experience, KORII will launch a more casual and approachable "Brother Restaurant" under its brand between Years 2 and 3. Inspired by successful dual-brand models in the global fine dining sector, this expansion will attract a broader customer base, enhance brand recognition, and generate additional revenue streams, strengthening KORII's foothold in the 1.095 trillion USD market by 2030.

Why Invest?

• Revenue Growth: The Brother Restaurant, launching between Years 2-3, is projected to add 364,500 USD annually, with potential to exceed 500,000 USD as market share grows. This boosts total revenue beyond the flagship's 163,200 USD/month in Year 2 or 182,400 USD/month in Year 3, accelerating profitability earlier.
• Market Share Expansion: A dual-brand strategy targets a 30-40% increase in market reach by Year 3, appealing to both luxury diners and casual food enthusiasts, enhancing the 27.33% ROI over 5 years and supporting a potential 438% return with strategic exits.
• Portfolio Diversification: This early expansion diversifies your investment, reducing risk and ensuring long-term stability within the 10-12% CAGR of the Korean fine dining sector.

7. High Profit Potential

KORII offers compelling returns for early investors, underpinned by its high growth potential as it evolves into a globally recognized culinary brand. Through an innovative business model rooted in Korean fine dining, KORII will deliver premium value and sustainable profitability, ensuring robust asset growth in the dynamic global fine dining landscape.

• Strong ROI Trajectory: Initial annual ROI starts at 22.9% in Year 1 (11,456 USD monthly profit × 12 = 137,472 USD ÷ 600,000 USD investment), growing to 104.9% annually by Year 5 (52,496 USD × 12 = 629,952 USD ÷ 600,000 USD). Over 5 years, total ROI reaches 27.33% (163,984 USD cumulative profit), with potential to hit 438% upon successful exits (e.g., 3-5x revenue sale at 8–13 million USD).
• Sustainable Profit Growth: KORII's model—leveraging a 50% wine margin, a Brother Restaurant launch in Years 2-3 (adding 364,500 USD/year), and brand partnerships (10-15% of revenue)—promises stable profits, rising from 8.5% margin in Year 1 to 22.8% by Year 5, delivering consistent asset appreciation.
• Global Market Leverage: Positioned in a market growing at 10% CAGR (1.095 trillion USD by 2030), with Korean fine dining at 10-12%, KORII ensures high returns as it scales internationally.

8. Flexible Exit Strategy

As KORII solidifies its status as a global fine dining brand, we will unlock favorable exit opportunities through partnerships or acquisition offers from leading international food and beverage companies. This strategic approach will maximize the value of your investment, offering flexibility and substantial returns within the rapidly growing 1.095 trillion USD fine dining market by 2030.

• High Return Potential: Within 5 years, acquisition offers could yield a 3-5x return on your 600,000 USD investment, translating to 1.8–3 million USD based on revenue multiples (e.g., 3-5x Year 5 monthly revenue of 230,400 USD × 12 = 8–13 million USD valuation), far exceeding the base 27.33% ROI (163,984 USD profit).
• Flexible Options: Investors can choose from multiple exit paths, including:
  • Acquisition: Sale to global F&B giants (e.g., Marriott, Accor) seeking innovative concepts.
  • IPO: A small-scale public offering if KORII expands to multiple locations, leveraging the 10-12% CAGR of Korean fine dining.
  • Strategic Partnerships: Franchise deals or equity sales, offering royalty streams (e.g., 5-10% of franchisee revenue).
• Market Timing: With Korean cuisine projected to capture 1-2% (10.95–21.9 billion USD) of the 2030 market, KORII's exit value peaks as demand for premium dining brands rises.

9. Brand Value Growth

KORII's brand value will grow exponentially as it establishes itself as a leader in global Korean fine dining. By offering early investors a stake in this transformative journey, they will become the primary beneficiaries of KORII's ascent, reaping both financial rewards and global prestige within the 1.095 trillion USD fine dining market by 2030.

Why Invest?

• Prestigious Rankings: KORII targets inclusion in Asia's 50 Best Restaurants, Michelin Guide (2-star goal within 3 years), and The World's 50 Best Restaurants within 5 years, elevating brand value to a projected 2.5–5 million USD by Year 5 (5-10x monthly profit of 52,496 USD × 12), with potential to double to 5–10 million USD with accolades.
• Asset Appreciation: This growth, driven by a 20-30% revenue boost from rankings (e.g., 230,400 USD/month to 276,480–299,520 USD/month in Year 5), enhances the 27.33% ROI over 5 years and supports a 438% return with exits, delivering significant long-term value.
• Global Prestige: As Korean fine dining grows at a 10-12% CAGR, KORII's recognition aligns investors with a culturally resonant brand, offering prestige and influence in a trillion-dollar market.

Executive Summary

KORII will redefine the global market with innovative fine dining in Korea and become a leading brand in the 1.095 trillion USD market. With an initial investment of USD 600,000, we achieve a 5-year ROI of 27.33% and a BEP of 3.66 years, and we promise an exit return of up to 438% with Michelin 2-star, Asia's 50 Best, and World's 50 Best listings.

Sustainable operations and global expansion provide investors

with stability and growth at the same time.

Financial Projections & Key Metrics 

Financial Forecasting, ROI, BEP

The following financial projections and key metrics are based on the growth of the premium dining market and the increasing demand for global Korean fine dining. In recent years, Korean cuisine has gained significant global recognition, with the Korean fine dining restaurant market growing at an annual rate of 10–15%.

This growth is driven by rising consumer interest in healthy and unique dining experiences, the continuous entry of Korean restaurants into the Michelin Guide and the World's 50 Best Restaurants, and the increasing brand value of Korean cuisine in the global food industry.

Notably, the awareness and demand for Korean fine dining are rapidly increasing not only in Asia but also in the U.S., Europe, and the Middle East, further strengthening its competitive position within the premium dining sector.

* BEP ROI

Explanation for Investors 

Below is a simplified and investor-friendly table summarizing the Break-Even Point (BEP) and Return on Investment (ROI) *based on the 5-year financial projections for your Korean Innovative Fine Dining restaurant. The table is designed to be clear and concise, making it easy for investors to grasp the key metrics. All figures are in USD. Following the table

Break-Even Point (BEP):

• The restaurant is expected to recover its 600,000 USD initial investment in approximately 3.66 years. This is driven by a steady increase in reservation rates (60% in Year 1 to 100% in Year 5), with cumulative profits surpassing the investment between Year 3 and Year 4.

Return on Investment (ROI):

• Over 5 years, the business projects a total ROI of 27.33%, equating to an annualized return of 5.47%. As profitability grows (from 8.5% margin in Year 1 to 22.8% in Year 5), the investment offers a solid return with potential for further gains beyond the 5-year period.

Executive Summary

KORII will redefine the global market with innovative fine dining in Korea and become a leading brand in the 1.095 trillion USD market. With an initial investment of USD 600,000, we achieve a 5-year ROI of 27.33% and a BEP of 3.66 years, and we promise an exit return of up to 438% with Michelin 2-star, Asia's 50 Best, and World's 50 Best listings. Sustainable operations and global expansion provide investors with stability and growth at the same time.

* Growth Opportunities

Keywords: Market Growth, Korean Cuisine, Global Tourism, Revenue Diversification 

KORII is poised to capitalize on the booming global fine dining market, projected to grow at an annual rate of 10% through 2030, reaching a value of 1.095 trillion USD. With millions of discerning diners and international travelers seeking unique culinary experiences worldwide, KORII's distinctive Korean innovative fine dining concept is set to captivate both local elites and global visitors, blending tradition with modernity to redefine luxury dining on an international stage.

• Explanatory Note for Investors

• Market Expansion: The global ethnic food market is set to surpass 100 billion USD by 2030, with Korean cuisine gaining traction due to its distinctive taste profiles and health appeal. Korean fine dining is uniquely positioned to capture the luxury market, where diners value authenticity and innovation.
• Cultural Appeal: Fueled by the Hallyu wave, Korean cuisine benefits from a strong cultural narrative, aligning with global trends like sustainability. Success stories like Mingles and Atomix prove its potential to thrive internationally.
• Tourism & Globalization: With 235 million travelers in Q1 2023 alone, demand for unique dining experiences is soaring. Korean fine dining is expanding into major global cities, offering a scalable model.
• Revenue Diversification: Beyond dine-in sales, opportunities in branded products and partnerships enhance profitability, mirroring successful fine dining strategies worldwide.
• Growth Value: If the global fine dining market reaches 1.095 trillion USD by 2030, Korean cuisine could conservatively secure 10.95–21.9 billion USD, reflecting its rising prominence.

Why KORII?

KORII is not just a restaurant, it is the future of global fine dining. With an innovative model, stable returns, sustainability, and a potential return of 438%, we promise our investors financial success and reputation. Invest in KORII now and lead the global development of Korean cuisine together.

* Risk Mitigation: Ensuring Investment Safety by Addressing Potential Risks

To protect investor capital and ensure KORII's long-term success, we have identified key risks associated with launching and operating a global Korean innovative fine dining restaurant. Below, we outline these risks and the proactive strategies we will implement to mitigate them.

1. Market Risk: Low Initial Reservation Rates

• Risk: The projected reservation rate starts at 60% in Year 1, potentially leading to lower revenue (134,400 USD/month) and a delayed break-even point (BEP at 3.66 years).
• Mitigation:
• Aggressive Marketing: Allocate 5% of operating costs (e.g., 6,720 USD/month in Year 1) to targeted digital campaigns on platforms like Instagram and LinkedIn, leveraging Hallyu appeal to attract global food enthusiasts.
• Soft Launch Strategy: Offer exclusive preview events and discounted introductory tasting menus in the first 3 months to boost initial bookings to 70%+, accelerating revenue growth.
• Partnerships: Collaborate with luxury hotels and travel agencies to secure a steady flow of high-net-worth diners, ensuring consistent reservations.

2. Operational Risk: High Operating Costs

• Risk: Fixed costs (46,000 USD/month for rent and labor) and variable costs (33% food cost, 18% operating costs) could erode profit margins, especially in early years (8.5% margin in Year 1).
• Mitigation:
  • Cost Optimization: Negotiate flexible lease terms (e.g., 10,000–12,000 USD/month range) and source ingredients locally where possible to reduce food costs to 30% over time.
  • Staff Efficiency: Maintain a lean team (7 staff total: 1 head chef, 3 cooks, 3 service staff) with cross-training to handle peak loads, avoiding overstaffing while ensuring service quality.
  • Scalable Operations: Introduce a lunch service or private dining events only after achieving 80% dinner reservation rates (Year 3), minimizing early overhead.
  • Broader Restaurant Launch for Revenue Diversification: Launch a secondary, more casual KORII-branded concept (e.g., a Korean bistro or tapas bar) by Year 3 to target a wider audience, contributing an estimated 20,000–30,000 USD/month in additional revenue.
  • Maximizing Wine Sales: Increase wine pairing uptake from 60% to 75% by curating exclusive Korean-inspired pairings (e.g., makgeolli-infused options), adding 5,000–7,000 USD/month to revenue by Year 2.

3. Competitive Risk: Crowded Fine Dining Market

• Risk: Competition from established fine dining brands (e.g., Michelin-starred restaurants) could challenge KORII's ability to capture market share in the 1.095 trillion USD global fine dining market by 2030.
• Mitigation:
  • Unique Positioning: Emphasize KORII's Korean innovative fusion, blending traditional Korean techniques (e.g., fermentation) with global culinary trends, differentiating it from French or Japanese competitors.
  • Innovative Food Concept & Experience: Introduce a multi-sensory dining journey—e.g., interactive tableside fermentation demos or augmented reality (AR) storytelling of Korean culinary heritage—creating a memorable, Instagram-worthy experience that sets KORII apart and drives word-of-mouth buzz.
  • Niche Targeting: Focus on the growing demographic of 20-40-year-old cosmopolitan diners who value cultural storytelling and sustainability, a segment underserved by traditional fine dining.

4. Economic Risk: Fluctuations in Global Economy

• Risk: Economic downturns or reduced discretionary spending could impact the luxury dining segment, lowering reservation rates and revenue diversification opportunities (e.g., branded products).
• Mitigation:
  • Flexible Pricing: Offer tiered menu options (e.g., 150 USD base course alongside the 180 USD premium course) to attract a broader customer base during economic uncertainty.
  • Revenue Diversification: Launch branded products (e.g., KORII signature sauces) and host pop-up events within Year 2, generating alternative income streams (projected 10-15% of total revenue by Year 3).
  • Global Reach: Establish a presence in multiple high-growth markets (e.g., New York, Tokyo, London) by Year 5, spreading economic risk across regions.

5. Reputational Risk: Failure to Meet Expectations

• Risk: Negative reviews or inability to deliver a premium experience could damage KORII's brand, especially given the high expectations tied to fine dining and Korean cuisine's global rise.
• Mitigation:
• Quality Assurance: Conduct rigorous pre-launch testing of menus and service protocols, ensuring consistency across all 24 seats and 2 daily services.
• Customer Feedback Loop: Use reservation platforms to collect real-time feedback, addressing issues promptly and maintaining a 4.5+ star rating target.
• Crisis Management: Establish a PR strategy with a dedicated agency to handle potential negative publicity, emphasizing KORII's commitment to excellence.

Summary for Investors

By addressing these risks with robust strategies, KORII ensures a secure path to profitability (27.33% ROI over 5 years) and investment recovery (BEP at 3.66 years). Our approach—combining cost efficiency, unique culinary innovation, and diversified revenue streams—mitigates uncertainties while leveraging the 10-12% CAGR of Korean fine dining within the 1.095 trillion USD global market by 2030. This not only safeguards investor capital but also positions KORII as a trailblazer in the global luxury dining sector.

Key Takeaways for Investors

• Market Risk: Boosts initial bookings to shorten the 3.66-year BEP.
• Operational Risk: Controls costs and diversifies revenue for stronger margins (up to 22.8% by Year 5).
• Competitive Risk: Stands out with a unique, memorable experience in a crowded market.
• Economic Risk: Adapts to downturns with flexibility and global reach.
• Reputational Risk: Ensures consistent excellence to protect brand value.

* Investor Benefits

Description: As KORII thrives within the expanding global fine dining market—forecasted to reach 1.095 trillion USD by 2030 with a 10% annual growth rate—investors will enjoy substantial rewards. By capitalizing on the surging popularity of Korean cuisine and KORII's innovative approach, this venture offers a blend of financial returns, strategic options, and sustained growth potential.

1. Brand Value

• Benefit: Investors gain equity in a high-value brand with global prestige, amplified by potential listings in top culinary rankings.
• Details: Korean cuisine is poised to secure 1-2% (10.95–21.9 billion USD) of the 2030 fine dining market, and KORII's unique Korean fusion concept positions it as a standout. By Year 5, with a 22.8% profit margin and 230,400 USD monthly revenue, KORII's brand could achieve a valuation of 5-10x annual profit (e.g., 2.5–5 million USD based on 52,496 USD/month).
  • Awards & Recognition: Targeting inclusion in the Michelin Guide, Asia's 50 Best Restaurants, and The World's 50 Best Restaurants within 3-5 years will elevate KORII's status. Such accolades—seen with peers like Mingles (#5 Asia's 50 Best 2025)—can boost reservation demand by 20-30% (e.g., pushing Year 5 revenue to 276,480–299,520 USD/month), increase brand equity by 50-100%, and attract premium partnerships, significantly enhancing investor returns.

2. Exit Strategy

• Benefit: Flexible and lucrative exit options allow investors to tailor their return realization.
• Details: By Year 5, with a cumulative net profit of 163,984 USD and a total ROI of 27.33% on the 600,000 USD investment, investors can pursue:
  • Sale to Hospitality Groups: Sell KORII to global chains (e.g., Marriott, Accor) seeking unique F&B concepts, potentially at 3-5x revenue (e.g., 8–13 million USD based on 230,400 USD/month).
  • Franchise Model: Transition to a franchise, leveraging KORII's scalable model for multi-city expansion, offering investors royalty streams (e.g., 5-10% of franchisee revenue).
  • IPO Potential: If KORII expands to multiple locations, a small-scale public offering could capitalize on the 10-12% CAGR of Korean fine dining, maximizing returns.

3. Long-Term Growth

• Benefit: Investors secure a stake in a venture with enduring growth potential beyond the initial 5 years.
• Details: The global fine dining market's 10% CAGR, paired with Korean cuisine's 10-12% growth rate, ensures KORII's longevity. By Year 5, monthly net profit reaches 52,496 USD, with opportunities to:
• Expand Globally: Open additional locations in high-growth cities (e.g., London, Tokyo) using the 163,984 USD 5-year profit as seed capital.
• Diversify Revenue: Scale branded products and events (10-15% of revenue by Year 3) into a standalone business line, mirroring global fine dining trends.
• Cultural Momentum: Ride the Hallyu wave, with Korean cuisine's market share potentially doubling to 2-4% (21.9–43.8 billion USD) by 2035, driving exponential returns.

Summary for Investors

Investing in KORII delivers robust financial upside (27.33% ROI over 5 years) and strategic value within a trillion-dollar market. With a prestigious brand bolstered by potential Michelin and 50 Best listings, versatile exit options, and alignment with Korean cuisine's long-term growth, investors gain both security and significant reward. KORII represents a gateway to the future of global luxury dining.

Key Takeaways for Investors

• Brand Value: Equity in a prestigious brand, boosted by top culinary rankings, with a potential 5M USD valuation by Year 5.
• Exit Strategy: Flexible exits yielding up to 13M USD or ongoing royalties, secured by a 27.33% ROI.
• Long-Term Growth: A stake in a growing market, leveraging Korean cuisine's 10-12% CAGR for exponential future returns.

Suggest us a pop-up restaurant 

acceptance before a permanent restaurant opens.

Achievements and results of pop-up restaurants

Pop-up restaurants are great for testing menus and operations, checking early customer reactions, and building brand awareness. For example, San Francisco's Saison started as a pop-up in 2009 and earned one Michelin star within a year, then transitioned to a permanent restaurant and reached three stars. London's Pidgin is also a successful conversion story, starting with a pop-up and earning a Michelin star. These pop-ups helped attract early investors and demonstrated market acceptance before the permanent restaurant opened.

Business Impact

Pop-ups increase investor confidence, reduce risk, and help ensure you have the funds you need before you open permanently. Customer feedback can help you improve your menu and increase brand awareness through social media and press exposure. For example, Som Saa raised money for a permanent restaurant through crowdfunding after a successful pop-up, which showed stability to investors.

• Saison: It started as a pop-up in 2009 and operated once a week, proving its quality and showing stability to early investors. This helped secure funds to open a permanent restaurant, and led to three Michelin stars.
• Pidgin: Launched as a pop-up at Hackney, it attracted investor attention through word of mouth and social media exposure, and after transitioning to a permanent restaurant, it saw sustained sales growth and increased brand value.
• Som Saa: After the success of the pop-up, we raised money for a permanent restaurant through crowdfunding, which helped us prove market acceptance to investors.
• Clove Club: Networking opportunities with investors in the form of an early surfer club, which was instrumental in securing permanent open funding.

The pop-up restaurant has had a number of positive impacts on the business: 

1. Building investor confidence: Actual operational performance (e.g., revenue, booking rates) reduced risk and facilitated investment decisions. For example, Som Saa's crowdfunding success showed stability for early investors.
2. Menu and operational optimization: Based on customer feedback, we were able to improve our menu and adjust our service flow. Saison fine-tuned the menu during the pop-up and quickly earned Michelin status.
3. Increased brand awareness: Social media and media exposure quickly increased brand value. Pidgin attracted investor attention by surpassing 100,000 Instagram followers during the pop-up.
4. Funding: The success of the pop-up allowed us to raise additional capital or crowdfund the permanent opening. This has contributed to reducing the risk of an initial investment.

Pop-up Operation Plan 

• Duration: 2 months, operated in a luxury hotel or event space.
• Capacity: 24 seats, 2 hours dinner (2 hours each, 1 rotation), 5 days a week.
• Menu: Signature course (180 USD) and wine pairing (100 USD, 60% selection rate target).
• Marketing: Instagram/TikTok campaign (3 times per week content, $5,000), food influencer invites (10 people, $2,000), and local media coverage goals (5).

Cost estimation and analysis

Initial investment and working capital

The initial investment in a pop-up restaurant consists of equipment rental, licensing, initial marketing, design, initial inventory, insurance, etc. Based on a two-month operation, approximately $21,000~$45,000 is required, which provides a lower risk compared to a permanent restaurant.

Investor Benefits

• Actual performance evaluation: Sales and customer feedback (4.5+ satisfaction, 30%+ return visits) make investment decisions easier.
• Increased brand awareness: Initial awareness through social media virality, contributing to increased booking rates.
• Minimized risk: market testing with initial investment, reduced risk before permanent opening.

The pop-up success story (Saison, Pidgin) led to Michelin starring, attracting investors, and KORII will also demonstrate the potential for 27.33% ROI and 438% exit return. Investor reports (sales, reviews, social media engagement) to ensure transparency and support investment decisions.

KORII: Redefining Global Fine Dining

KORII will spearhead innovation in the global fine dining landscape with its Korean innovative cuisine, blending tradition with modernity. Targeting a spot in The World's 50 Best Restaurants within 5 years and Michelin 2-star recognition, KORII is poised to introduce its unique philosophy and culinary artistry to an international audience.

KORII's Growth Potential

• Market Opportunity: The global fine dining market is projected to grow at 10% annually, reaching 1.095 trillion USD by 2030. With millions of discerning diners and travelers worldwide, KORII's innovative Korean cuisine secures a distinctive niche in this expansive market.
• Brand Scalability: Launching a sibling restaurant in Year 4 will add 364,500 USD annually to revenue, while international pop-ups and collaborations with global chefs will enhance KORII's worldwide recognition and scalability.
• Sustainability: Eco-friendly operations and sustainable dining practices align with global trends, ensuring KORII's long-term brand resilience and appeal.

Benefits for Your Investment (5 Categories)

• High Financial Returns
  • Reward: Achieve a 438% ROI by Year 5, with returns of 1.53–2.55 million USD (approx. 1.99–3.32 billion KRW).
  • Details: Secured through acquisition (e.g., 3-5x revenue at 8–13 million USD) or an IPO, leveraging KORII's 230,400 USD monthly revenue and 52,496 USD monthly profit in Year 5.
• Brand Value Growth
  • Reward: Brand value projected at 7.29–10.92 million USD by Year 5.
  • Details: Enhanced by Michelin 2-star recognition within 3 years and Asia's 50 Best listing within 4 years, driving a 50-100% equity increase and premium market positioning.
• Stable Cash Flow
  • Reward: Diversified revenue streams ensure consistent income.
  • Details: Dinner courses at 180 USD, wine pairings (half at 76.92 USD, full at 100 USD), and a cocktail bar, plus 364,500 USD/year from a sibling restaurant in Year 4, bolster cash flow stability.
• Social Impact
  • Reward: Elevate your CSR profile through sustainable dining.
  • Details: Eco-conscious operations resonate with global trends, enhancing your reputation as an investor in socially responsible ventures.
• Global Network
• Reward: Access an influential network in the global fine dining market.
• Details: KORII's pursuit of The World's 50 Best ranking and overseas pop-ups connect investors to top chefs, brands, and markets worldwide.

Summary

KORII is more than a restaurant—it's a visionary investment in the future of global fine dining. With a projected 27.33% ROI over 5 years (extendable to 438% with strategic exits), a brand value reaching millions, and a foothold in a trillion-dollar market, KORII offers investors unparalleled financial and strategic rewards. By redefining luxury dining with Korean innovation, KORII ensures both immediate returns and lasting global impact.

KORII is more than just a restaurant. It is the beginning of global culinary innovation, a future that will be shaped by your investment. Don't miss this opportunity—join us in writing KORII's success story.

Get in touch

We invite you to join KORII's journey and achieve global success together. For further discussions, please reach out